Market entry studies

Typical client issue:

What market entry strategies should we employ when venturing into new sectors or geographies in Africa? Should we buy or should we build from scratch?

We work closely with our clients to help them identify key market entry points, assisting them to make the critical decision of whether to buy an existing business, enter into JVs or a strategic alliance with local partners or build a business from scratch. Our consultants work hand in hand with clients to help them assess the risk and return of each strategic option.