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Competitor analysis 

Our clients are constantly reviewing their competitive positioning in Africa, and seeking differentiation factors to keep them ahead of the competition. Some of our clients benefit from first mover advantage, bringing unique skills or technological know-how to their investments in Africa, and they want to remain ahead of the curve.


Whether you are a new entrant into a specific market / sector, or have an established investment portfolio looking to increase your market share in Africa, we will help you to track competitive trends and commercial strategies that will help you to gain market share.


  • Evaluation of competitors, including an analyses of their market share, market strategies, and key areas of product differentiation

  • Backed by primary and secondary data sources

  • Team of experienced country and sector specialists

Typical client issue:

How do we rank against our competitors? Are our competitors international or local African firms? How can we differentiate ourselves?

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